Benns Chocolate launches Asia's first open concept chocolate factory

Malaysia's premier chocolate maker Benns Chocolate Factory Sdn Bhd today officially opened Asia's first open concept chocolate factory and cafe.

To celebrate the 20th anniversary of chocolate production, Benns Chocolate's latest factory will cater to its handmade "bean-to-bar" brand Benns Ethicoa with the theme "Towards a closer chocolate experience" to promote ethical and natural chocolate production.



The company also established the Benns Ethicoa Chocolate factory, an independent factory with specialized production capacity that can produce up to 500 kilograms of exquisitely flavored single-layer soy chocolate. Datuk Norhaini Udin, Director of the Cocoa Board of Malaysia, attended the press conference.

Benf Chocolate executive director Nf Wilfred Ng said that Benns Ethicoa's business model is built with sustainability in mind and aims to help promote ethical cocoa cultivation and enable well-run planters to use better quality cocoa beans Corresponding price gets higher price.

"The little-known fact for most people is that most cocoa beans can be found in Asia. By expanding the handmade chocolate market and expanding to downstream markets by using different cocoa products, we want to revitalize not only the brand but also Asian cocoa growing communities. "

"By reducing reliance on intermediaries and sourcing directly from the farm, this has enabled Benns to establish good partnerships with farmers and deepen their understanding of raw materials, giving them greater influence and the ability to improve the quality of chocolate."

Currently, cocoa beans from Benns Ethicoa come from carefully selected Lampang Province, Thailand; Vung Tau Province, Vietnam; Calinan, Philippines; Anaimalai, India; and Sungai Ruan, Pahang, Malaysia.

In addition to beans to bars, other delicious chocolate products with the Benns Ethicoa label include cocoa nibs, made from dried and roasted cocoa beans, and drinkable two-component chocolate (cocoa powder and unrefined sugar) ) And cocoa tea. Cocoa drinks are the way Benns Ethicoa returns to life, bringing the natural flavors and health benefits of cocoa to the forefront.

Founded in 1973, Benns Chocolate is one of Malaysia's leading local chocolate producers.

Baines currently has three different brands, including the commercial brand Alessio, the mid-range market Gulliver and now Baines Ethicoa caters to the fast-growing artisanal chocolate market and has won considerable market share