With the development of society and economy and the informatization, the status of advertising in the whole society will be further consolidated and improved, and the advertising industry will also have new developments and changes. Influenced by the concept of consumption, consumers are not only Product attention, and more attention to product display.
In the aspect of display props, the advertising industry has entered a stage of diversified development, and the display props have a considerable role in the decoration arrangement. Exquisite advertising display props not only play a beautiful role in decorative decoration, but also develop into a fashion trend. Although the product is the protagonist, with the display props, the charm can be more dazzling, it can promote the overall advertising effect.
Before we heard more about the application of 3D printing on movie props, such as the ancient swords of the sharp, the majestic armor, the 1100 spacesuit and the 14 helmets in the wandering earth. However, the application of 3D printing in advertising display props has been heard less. At present, the 3D printing technology is becoming more and more mature, and the application of radiation industry is becoming wider and wider. In addition to the use of 3D printing to produce various exquisite props, the advertising industry Also began to use 3D printing technology to create advertising display props.
Today's Xiaobian share the 3D printing application in the application of cosmetic advertising props.
Industry concern
· It is understood that as early as 2017, Amore Pacific displayed the latest 3D printing mask developed by its brand IOPE to provide consumers with customized essence skin care products. In addition, Mask iD, the first miniature 3D printing mask released by Johnson & Johnson's American skin care brand Neutrogena, brings mask customization to the front end of the trend.
· On March 5, 2019, at the Shanghai International Advertising Technology Equipment Exhibition, the 3D printed luminous word solution attracted many viewers' attention, and more people inside and outside the industry began to pay attention to the application and development trend of 3D printing in the advertising industry. .
· On April 11, 2019, L'Oréal Group visited IoTONE (helping to find technical solutions and partner service providers) and visited our company to discuss the digital transformation of 3D printing and the solution of Industry 4.0. 3D printing in the cosmetics industry.
· Junhao 3D is a service company with more than 50 units of Luen Thai 3D printing equipment. There are many advertising props and cosmetics industries that are exposed every day. It has done classic cases for many first-line brands in the industry, such as the classic water flower brand Estee Lauder's classic water splash. Decoration project.
Not only attention, many well-known brands began to use Luen Thai 3D printing technology for production. Personalized and customized production, this is the advantage of 3D printing, and also the trend of the industry.
Industry application
Cosmetic carrier tool
The trend of cosmetics is very fast, and the display items that are loaded with them need to be updated accordingly. 3D printing has the characteristics of flexibility, can be tailored to the constraints of shape, and is more free to create new products. . 3D printing can complete the cosmetic carrying tool in one body, eliminating the need for assembly and splicing, effectively reducing the man-hours of production, about labor costs, and being faster and more efficient.
Lipstick tube
Last year, it was reported that a foreign college is exploring the use of 3D printing technology to create a completely personalized new lipstick, because the 3D scanning of the participants' lip data is required for 3D printing, so it can perfectly fit the lips and use the effect. It will be very good (even).
The 3D printing lipstick tube model is not practical, it is only used as a display prop, but the product shape and appearance requirements are very high. The 3D printed lipstick tube line is very clear, and one Luen Thai 3D printer can be integrally formed at one time. Ten products, without manual repair, the efficiency is very high.
Packaging product
3D printed bottles, if you only need a sample of ornaments without solid functions, you can print them out in one piece. You need to increase the practicality. You can divide the two parts of the bottle and the cap and print the finished product before assembling. Very fast. In a few hours, you can get a product, eliminating the cycle and cost of mold opening. Compared with traditional production, it is not only fast and fast, it does not produce waste, and its environmental protection is also higher.
Peripheral decoration
The picture shows the "Water Splash" classic decoration project made by Estée Lauder in 2018.
The decoration of the surrounding decoration can reflect the personality of the brand and exude a unique charm, retaining the customer's attention, but at the same time, the design and production requirements are relatively high, and its requirements are personalized and niche, while 3D Printing just meets this need.
In summary, the use of 3D printing production shows the following five unique advantages, to obtain higher user benefits:
- Moldless manufacturing, moldless manufacturing is the biggest advantage of single-piece products and small-volume production, eliminating the need for cumbersome processing procedures and getting a high-quality product in a very fast time.
- Fast time, 3D printing can directly import the designed 3D drawings into the device for printing. It takes only a few hours to get the products with a percent reduction.
- Lower cost, eliminating the cost of mold opening and production cycle, 3D printing is greatly reduced in the cost of condensation.
- Personalization and personalization are also the most advantageous manifestations of 3D printing technology. They are not affected by product modeling. Any surface and hollow structure can be highly restored and have a beautiful design.
- Environmental protection, 3D printing is also called additive manufacturing. It adopts the principle of optical motion. The production environment is strict, no waste dust, waste, noise and harmful chemicals are produced. The manufacturing process is advanced and the production environment is environmentally friendly.
The internationalization process of the advertising industry is accelerating, which is due to the deepening and deepening of the process of economic globalization, which has brought influence and changes to advertising. Many beauty brands are experimenting with various new technologies to improve the retail experience. 3D printing can produce the advantages of the production process, personalization and customization, and the display props on the market are no longer a thousand times. The design, more and more new designs represent different brands of images to wash the consumer's vision, retain the customer's attention, which is the advertising benefits, not only enhance the brand image, and can create higher sales.
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